It started with the Dalgona whipped coffee. Then it was the pancake cereal. The folded quesadilla. The feta pasta. Love them or hate them, you definitely know them. They start on the popular video platform TikTok, then all of a sudden they’re all over the internet. Viral recipes are nothing new, but the speed at which they’re spreading, gaining traction, and being replicated is unprecedented. And these recipes are reaching beyond the internet. There’s a growing number of these trends being picked up by morning television, especially through programs like Good Morning America and The Today Show. Are these shows going for clicks, or do the recipes have the chops to back them up? I decided to investigate.
Vegan Blueberry Cookies
It comes as no surprise that these cookies picked up quickly with their bright bluish-indigo hue and simple, pared-down ingredient list. Originating with blogger Justine Snacks, the recipe for Blueberry Cookies that are both vegan and naturally, yet vibrantly, colored immediately took off on TikTok, even getting picked up by Good Morning America this week. They came up on my ‘For You’ page and I’ll admit, I was intrigued. They were eye-catching and so easy in a way that, as a recipe developer, led me to be a little skeptical. So I decided to make them myself, in the name of science!