PLDT Inc. (PLDT) and its wireless arm, Smart Communications Inc. (Smart), continue to reinforce integrated telco superiority, bagging a total of 19 citations at the 56th Anvil Awards, including the coveted Company of the Year distinction. This honor is awarded to an organization for garnering the greatest number of accumulated points, based on the value of each Anvil trophy received.
Considered the “Oscars” of public relations (PR) in the country, the Anvil Awards are presented annually by the Public Relations Society of the Philippines to outstanding PR programs, tools and practitioners as discerned by a multi-sectoral board of jurors. This year’s theme “PR for Good” aimed to recognize purpose-driven and impactful initiatives that promote corporate integrity and the social good during crises and across platforms.
For the award-giving body’s first virtual run, PLDT and Smart’s citations include a Platinum Anvil for “#CyberSmart Caravans: Promoting Cyber Security and Safety among Teachers and Students.” The Platinum Anvil Award is given to the most outstanding public relations tool that stands out among all Gold Award winning PR tools.
A collaboration across PLDT and Smart business units and supported by the Department of Education, National Privacy Commission and Unicef, #CyberSmart Caravans increased people’s awareness on data privacy and security, internet safety, responsible social media use, spotting and combating fake news, and computer and mobile protection, especially for online teaching and learning.