The process of bringing CruzFit into life is a feat in itself already. But to sustain a brand and a business at this time of pandemic is another accomplishment. Most of the businesses either take a pause or close up because of the situation. As Covid-19 cases are rising up again and with the delta variant circulating, we are about to experience another round of lockdown which would definitely affect our business. But for CruzFit, it would be the opposite.

Business for CruzFit was thriving despite all odds. They were able to achieve a milestone that other businesses would normally achieve in a year or more. Brand awareness for CruzFit reached the target customers faster than expected. Furthermore, sales have been stabilized at a level the brand wanted it to be. They will continue to push further, move forward, get better and stronger.

CruzFit will continue to deliver success and greatness to combat struggles and manage to rise to any challenges. They will level up when others gave up and settled for less.

They will live up to the essence of being committed to be better. They will dominate the industry and will continue to work up to the ultimate goal of being able to provide the best local sports apparel whether it be for actual sports & fitness or for lifestyle. And they are very proud that Monster Energy will power CruzFit up to a higher level.

CruzFit will PUSH and never give up!- MonsterMentality.

As a symbol of the partnership, Cruzfit is launching the Cruzfit Sportstyle Jersey powered by Monster Energy.

MONSTER ENERGY (WHO WE ARE)

Monster Energy is an American energy drink brand that was launched in 2002 by Monster Energy Company (previously Hansen Natural Company). In 2012, Stratela Incorporated (previously Crystalite Distribution Group Inc) was awarded as the exclusive distributor to distribute and sell in the Philippines. Currently, there are 4 flavors in 473mL can format that are actively sold in the Philippines namely the Original (green), Khaos (orange), Zero Sugar (blue) and the newly launched Ultra (white) Monster.

Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are. At Monster we choose none of the above. Instead, we support the scene, our bands, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favorite bands can visit your hometown. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality.

At Monster we are all about the things you care about. What kid dreams about landing a 9 to 5 job? We all dreamed about being pro athletes, musicians and living the life. We know it takes encouragement and support to make that dream a reality, so we created our own local Monster Gang to back and inspire the next generation pros.

In short, at Monster all our guys walk the walk in action sports, punk rock music, partying and living life on the edge. Monster is way more than an energy drink. Led by our athletes, musicians, employees and fans, Monster is… A LIFESTYLE IN A CAN!

MONSTER X CRUZFIT (PARTNERSHIP RATIONALE)

Since the pandemic in 2020 began, we’ve been in the lookout for possible collaborations with partners who think alike. The brands who carry the same attitude and commitment everyday. The brands who deliver success and greatness to combat struggles and manage to rise to any challenges. The brands who live up to their essence and make sure to carry out a solid mission. We are proud to say that the CruzFit brand captures these perfectly with each squad members’ self-commitment to push and never give up; a #MonsterMentality.

Welcome CruzFit squad to #MonsterGangPH! Let’s #UnleashTheBeast!

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