What a raft of CPG rebrands portend for marketer priorities in 2022
M&M’s, Anheuser-Busch and Coca-Cola refreshes serve as a reminder that marketers can connect purpose to brand identity — if it’s authentic.
M&M’s, Anheuser-Busch and Coca-Cola refreshes serve as a reminder that marketers can connect purpose to brand identity — if it’s authentic.