Home Life Lifestyle Fashion Influencers Are Driving an Interiors Boom. How Are Home Brands Responding?
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Fashion Influencers Are Driving an Interiors Boom. How Are Home Brands Responding?

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Fashion Influencers Are Driving an Interiors Boom. How Are Home Brands Responding?

Home is where the #content is — or so wrote Hilary George-Parkin in a 2017 Fashionista story titled, “Why Fashion Bloggers Are Evolving Into Home Decor Influencers.” Three years later, may I ask: Why were once-strictly-fashion-adjacent influencers venturing into more home-furnished pastures?  …

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