World News Headlines November 10, 2021 Under One Ceiling 0 Facebook and Instagram will no longer target ads based on race, politics, or religion 0 0000 0 0 more Facebook and Instagram will no longer target ads based on race, politics, or religion November 10, 2021 Under One Ceiling now playing Transferring money from UAE abroad: what are my cheapest options November 10, 2021 Under One Ceiling WIN With Nespresso This Mother’s Day November 10, 2021 Under One Ceiling NBA Playoffs 2022: A Casual Fan's Guide to the Postseason November 10, 2021 Under One Ceiling Best New Climbing Gear of 2022 November 10, 2021 Under One Ceiling A Local Weekend Travel Guide to Austin, Texas November 10, 2021 Under One Ceiling First Drive: 2022 Range Rover Ups the Luxury SUV Experience November 10, 2021 Under One Ceiling Most Stylish Rain Jackets, Parkas, and Trench Coats for Men November 10, 2021 Under One Ceiling EU eyes Russian oil import ban as Moscow strikes western Ukraine November 10, 2021 Under One Ceiling World-class Clark Int’l Airport opens new 110,000 square-meter passenger terminal November 10, 2021 Under One Ceiling PCG: Bodies of 5 children who drowned in Taal Lake found November 10, 2021 Under One Ceiling Facebook and Instagram will no longer target ads based on race, politics, or religion Meta is changing ad targeting options across its platforms such as Facebook and Instagram, meaning businesses will no longer be able to direct ads to users of a specific race, political affiliation, or sexual orientation. The move comes after years of criticism concerning the company’s advertising algorithms, which have frequently been perceived as invasive. The recently renamed company announced the changes in a blog post on Tuesday, noting that the “difficult decision” was driven by feedback from civil rights experts and policymakers. Set to take effect Jan. 19, Meta’s ad options will no longer offer Detailed Targeting concerning topics which “people may perceive as sensitive.” Examples include topics relating to health, race, politics, religion, or sexuality. “[W]e’ve heard concerns from experts that targeting options like these could be used in ways that lead to negative experiences for people in underrepresented groups,” said Graham Mudd, Meta’s vice president of product marketing and ads. The company stressed that users’ inclusion in a targeted topic group isn’t assessed by evaluating their physical characteristics, but rather analysing the content they interact with. Even so, many have found Facebook’s assumptions about them to be disturbingly, unnervingly nosy. “This change impacts all Meta properties where advertisers can display ads, including Facebook/IG/Messenger and our audience network,” a Meta spokesperson told Mashable. SEE ALSO: Facebook scammers are hacking accounts and running ads with stolen money Meta acknowledged that the removal of topic targeting may adversely impact the ability of Facebook and Instagram’s advertisers to reach a relevant audience, but noted the changes don’t mean all targeted advertising will be removed entirely. Advertisers can still choose to target potential customers via their age, gender, location, inclusion on customer lists, and whether users have engaged with the advertiser’s posts in the past. So Facebook’s advertising will still be vaguely creepy, but more like it’s lurking in your driveway than at your bedroom window. Meta also plans to add more options to the list of categories users can choose to see fewer ads from. While you can currently opt to reduce the number of ads you see related to politics, parenting, and pets, early next year you will also be able to reduce the volume of ads served to you that concern issues such as gambling and weight loss. It’s a long overdue change that should hopefully help people struggling with addiction or disordered eating. Related Related posts: Covid: Call for volunteers as 500k book boosters in a day US flight cancellations pile up before busy New Year’s weekend Ukraine’s official Twitter account: Kick Russia off the platform Winter Paralympics set to get underway in Beijing following exclusion of Russia and Belarus tags: RSS Feed World News 0000 0 0 previous COP26: PM calls on nations to pull out the stops as draft agreement published next Save £70 on the Kindle Paperwhite with the best early Black Friday deal
