World News Headlines February 18, 2022 Under One Ceiling 0 Spotify is reportedly paying Joe Rogan $200 million, double what was previously known 0 0000 0 0 more Spotify is reportedly paying Joe Rogan $200 million, double what was previously known February 18, 2022 Under One Ceiling now playing Transferring money from UAE abroad: what are my cheapest options February 18, 2022 Under One Ceiling WIN With Nespresso This Mother’s Day February 18, 2022 Under One Ceiling NBA Playoffs 2022: A Casual Fan's Guide to the Postseason February 18, 2022 Under One Ceiling Best New Climbing Gear of 2022 February 18, 2022 Under One Ceiling A Local Weekend Travel Guide to Austin, Texas February 18, 2022 Under One Ceiling First Drive: 2022 Range Rover Ups the Luxury SUV Experience February 18, 2022 Under One Ceiling Most Stylish Rain Jackets, Parkas, and Trench Coats for Men February 18, 2022 Under One Ceiling EU eyes Russian oil import ban as Moscow strikes western Ukraine February 18, 2022 Under One Ceiling World-class Clark Int’l Airport opens new 110,000 square-meter passenger terminal February 18, 2022 Under One Ceiling PCG: Bodies of 5 children who drowned in Taal Lake found February 18, 2022 Under One Ceiling Spotify is reportedly paying Joe Rogan $200 million, double what was previously known It turns out that the initial reports about the $100 million deal between Spotify and Joe Rogan were off…by approximately $100 million dollars. According to the New York Times, Spotify is apparently paying podcaster Joe Rogan way more for their licensing deal than previously reported. When the deal was first announced in 2020, it was reported that Spotify would pay Rogan $100 million to exclusively host his extremely popular podcast, The Joe Rogan Experience, on the music streaming company’s platform. However, according to two of the Times’ sources, the three-and-a-half year deal is actually for $200 million. Those initial reports were off by double the actual amount. The deal was already huge when it was reported to be $100 million. When Neil Young demanded his music be taken off of Spotify due to the COVID misinformation found on Rogan’s podcast, it was clear which side Spotify would land on…precisely because of the money involved with Rogan. Knowing that that the deal apparently cost $200 million makes Spotify’s decision to stand by Rogan even more clear. As the New York Times points out, Spotify has acquired entire podcasting companies, such as the popular podcast producer Gimlet, for around the same amount that it’s paying Rogan for a licensing deal. Spotify is simply paying for the exclusivity. Rogan keeps creative control and ownership over his show. The money Spotify is paying Rogan makes sense though, when you look at the big picture: The music streaming service wanted to become the de facto podcasting platform, much like Apple Podcasts was for many years. In fact, last October, Spotify beat Apple to become the biggest podcast platform. And the company is only doubling down on podcasting. On Wednesday, Spotify announced the acquisition of two of the biggest podcasting advertising and analytics firms: Podsights and Chartable. But still, $200 million to simply host Joe Rogan’s show exclusively for three-and-a-half years. That’s an astounding amount of money. Mashable has reached out to Spotify for comment, and we’ll update this post if we hear back. Related Related posts: Finally, you can remove titles from your ‘Continue Watching’ Netflix row tags: RSS Feed World News 0000 0 0 previous Asia markets open lower after Ukraine invasion fears prompt Dow plunge next GMC's Hummer EV battery alone weighs more than most cars
