Up until now, the wireless industry has forced everyone to go on a wild scavenger hunt every few years in order to nab the best deal and upgrade their phone. And then, even if you manage to find a good deal, you’re always left with a nagging feeling that maybe you should have waited for a better one around the corner.

Starting today, T-Mobile puts an end to all that by giving Apple fans a lifetime of value and peace of mind.

Photo of positive excited people man and woman screaming and looking at each other while both using mobile phones isolated over yellow background
Credit: Shutterstock / Dean Drobot

Imagine never paying full price for an iPhone again

Forever Upgrade is T-Mobile’s best iPhone deal yet. You can score a free iPhone right now by trading in your old phone, and it lets you save on upgrades every two years. Here’s how it works: First, you’ll get an iPhone 13 Pro, iPhone 13 Pro Max, iPhone 13, or iPhone 13 mini for free, with 30 monthly bill credits when you trade in an eligible device. That’s up to $1,000 off. Next, get on T-Mobile’s most popular 5G plan, Magenta MAX, and then bring back your iPhone every two years to get up to $800 towards a new iPhone. Repeat forever.

Basically, you can get a free iPhone with 5G now and, in 2023, you’ll get up to $800 off when you upgrade. In 2025, you’ll get up to $800 off yet again. In 2027 — well, you get the idea. What happens if you aren’t ready to upgrade after two years? Don’t worry, the savings will be waiting for you whenever you are ready.

“This is exactly the kind of industry-shaking innovation customers expect from the Un-carrier,” said Jon Freier, EVP of Consumer Group at T-Mobile. “With the new 5G iPhones on Us, Forever Upgrade, the leading 5G network, a plan built for 5G with Magenta MAX and a free year of Apple TV+ on Magenta plans, T-Mobile is THE destination for Apple fans.”

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Credit: Getty Images

Do yourself a favor and switch sooner than later

While T-Mobile’s Forever Upgrade gives you peace of mind when it’s time to upgrade your iPhone, T-Mobile’s other benefits — such as its leading 5G network and value-packed plans like Magenta MAX — might have you questioning why you didn’t make the switch sooner.

Magenta MAX is T-Mobile’s most popular plan and was designed for 5G. It’s loaded with perks such as unlimited premium smartphone data and unlimited hotspot with 40GB of high-speed data, it comes with Scam Shield Premium, and the price includes taxes and fees. Customers on T-Mobile’s Magenta plans even get a year of Apple TV+ for free.

In addition, the driving force behind T-Mobile is its leading 5G network. T-Mobile is the largest, fastest, and most reliable 5G network — and it’s rolling out Ultra Capacity 5G at a rapid clip. It already delivers speeds as fast as WiFi to 165 million customers and it’s on track to hit nationwide by the end of this year. Not to mention T-Mobile’s Extended Range 5G currently covers 305 million people across 1.7 million square miles.

With its Forever Upgrade program, Magenta MAX plan, and the leading 5G network packed into its wireless toolkit, it’s easy to see why people are choosing T-Mobile now — and forever.

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Contact us before cancelling service to continue remaining bill credits on current device, or credits top & balance on required finance agreement is due (e.g., $799.99 – iPhone 13). Plus tax. Qualifying credit, service, and trade-in (e.g., iPhone 11) required. Forever Upgrade: Trade in current eligible iPhone for new iPhone every 24+ months. Trade-in value is based on full price of trade-in up to $800 and applied to price of new device via trade-in and bill credits; no cash value. Trading in before 24 months resets trade-in value and time to redeem. Program may end and is subject to change at any time. Max 1 line and 4 accounts. Most Reliable: According to independent third party from crowdsourced user experience data (January to July 2021). Fastest: Based on average, overall combined 5G speeds according to Opensignal Awards (USA: 5G User Experience Report July 2021). See 5G device, coverage, and access details at T-Mobile.com.