The hard truth about the Facebook ad boycott: Nothing matters but Zuckerberg

For years, Facebook has been viewed as one of the only truly indispensable digital advertising platforms for big and small businesses looking to reach the social network’s vast audience. Even as the company lurched from one controversy to the next, and endured viral hashtags calling for users to delete the app, its advertising machine kept churning out money, making Facebook seem all but unstoppable.