Tinder Swipe Night returns and this time it’s a murder mystery
Tinder Swipe Night returns and this time it’s a murder mystery
Tinder’s Swipe Night is back, singletons. This time, it’s a Gen Z whodunnit that’ll leave you on the edge of your seat.
On Sunday, Nov. 7 at 6 p.m. local time, the next installment of the first-person, choose-your-own-adventure event will launch as a murder mystery, allowing Tinder users to swipe at key moments to determine the direction of the story within the app. The interactive event will run in 25 countries for three consecutive weeks.
Tinder launched its first Swipe Night in the U.S. back in 2019, and had to postpone its global rollout in 2020 because of the pandemic. It eventually launched in Sept. 2020 with an apocalyptic storyline in the UK, Brazil, Sweden, Germany, Spain, France, Italy, Australia, Indonesia, India, and Korea.
Over the course of three weeks in November, swipers will be able to guess who they think might be the murderer. Depending on the choices they make, the user will have a unique experience tailored to the decisions they make during the event at various plot twists.
After each episode, swipers will be paired with another Swipe Night participant in “Fast Chat” and they’ll be able to discuss the event, examine clues, and channel their inner Agatha Christie to try and solve the mystery. Fast Chat allows people to chat before they match to figure out if they want to proceed and match properly. So, if users aren’t feelin’ it in the Fast Chat, there’s no pressure to continue the conversation after.
Swipe Night’s first installment in 2020 saw 20 million Tinder users participate in the experience, with a 26 percent increase in matches recorded by the company.
“We can’t wait for people to experience this new storyline, a mystery that will certainly give them a lot to talk about as they work together to figure out who did it,” Jim Lanzone, CEO of Tinder, said in a statement.
Swipe Night will be available at 6 p.m. local time on Sunday, Nov. 7 via Tinder’s Explore section.