World News Headlines April 9, 2022 Under One Ceiling 0 You can now wear Tumblr’s identity crisis on your chest 0 0000 0 0 more You can now wear Tumblr’s identity crisis on your chest April 9, 2022 Under One Ceiling now playing Transferring money from UAE abroad: what are my cheapest options April 9, 2022 Under One Ceiling WIN With Nespresso This Mother’s Day April 9, 2022 Under One Ceiling NBA Playoffs 2022: A Casual Fan's Guide to the Postseason April 9, 2022 Under One Ceiling Best New Climbing Gear of 2022 April 9, 2022 Under One Ceiling A Local Weekend Travel Guide to Austin, Texas April 9, 2022 Under One Ceiling First Drive: 2022 Range Rover Ups the Luxury SUV Experience April 9, 2022 Under One Ceiling Most Stylish Rain Jackets, Parkas, and Trench Coats for Men April 9, 2022 Under One Ceiling EU eyes Russian oil import ban as Moscow strikes western Ukraine April 9, 2022 Under One Ceiling World-class Clark Int’l Airport opens new 110,000 square-meter passenger terminal April 9, 2022 Under One Ceiling PCG: Bodies of 5 children who drowned in Taal Lake found April 9, 2022 Under One Ceiling You can now wear Tumblr’s identity crisis on your chest Nostalgia never truly goes out of style, but there is much to unpack in the latest collection from Mayfair Group, an ad agency turned viral Instagram brand that describes itself as “your internet hype team.” The company’s most recognizable product is a sweatshirt that says “Empathy,” which it sells alongside clothing emblazoned with sayings like “It costs zero dollars to be a nice person” and “Just be fucking kind.” A recent Instagram post announced their latest line, a play on the logo-laden celebrity culture of the early 2000s. View this post on Instagram The “Boundaries are hot!” collection is, of course, a take on Paris Hilton’s once-omnipresent catchphrase “That’s hot!” and her proclivity for Von Dutch hats. The white “Mayfair” scrawl is a reference to Ed Hardy’s hold on celebrity fashion of the era. And “Dump ‘Em & Love Yourself” is a play on Britney Spears’ paparazzied “Dump Him” tee. But the real head scratcher is the three-piece Tumblr line: a $68 “I No self-respecting Tumblr girl would ever wear one of these pieces. Like ever. The line is a pretty transparent attempt to cash in on Gen Z’s current revival of early ’00s style and tech. But Tumblr apparently collaborated with Mayfair on this collection, which means that they, in a way, endorse the idea of Tumblr as a relic of the early aughts. That goes against the company’s recent insistence that the brand is still very much alive, especially amongst Gen Z users. Then again, if Gen Z can find Tumblr as cool to revisit as wired headphones, maybe the platform will find itself on the precipice of a second coming. SEE ALSO: It’s time to turn your vintage tech into a fashion statement. And more 2022 trend predictions. Tumblr recently dropped its own line of limited-edition merch to celebrate its 15-year anniversary. It reflects the cool, quirky vibrance of the artists that keep the platform alive. The two lines are compelling evidence that the platform is as confused as ever about its position in the zeitgeist. Does Tumblr want to be seen as a flourishing eden for artistic expression or as a has-been seeking to be revived? Related Related posts: The chase: How a Black US man died of dehydration in county jail U.S. Army wants robotic assault vehicle Tyson Fury v Dillian Whyte: Gypsy King retains WBC title at Wembley and vows to retire Renovating this spring? The Nix Mini Color Sensor is a great companion — and it’s on sale. tags: RSS Feed World News 0000 0 0 previous 'Dumped by email,' says cyclist's mother as British Cycling bans transgender riders from competition next 'Cancellable takes' are taking over Twitter
