Update (July 14, 2020): If, like us, you’ve been eagerly awaiting more news of Rihanna’s Fenty skincare line then you are in luck. Today, Rihanna has officially announced the launch date for the new range – and it’s coming up fast. A new page on the Fenty Beauty website announces the launch of Fenty Skin on July 31, describing it as “the new culture of skincare.” Social media channels for the new line have also been created on Instagram, Facebook. Twitter, TikTok and YouTube. Can’t wait until July 31 to get your hands on the line? Fans can sign up for early access to the collection on July 29. We’ll see you at the checkout.
Original (March 31, 2020): Listen up Fenty fans, the news you’ve been waiting for has finally arrived: Fenty Skincare is coming.
Rihanna confirmed that she is expanding her billion dollar beauty business to include skincare “imminently” according to a new interview with British Vogue. “Skincare, it’s the truth. It either works or it doesn’t. There’s nowhere to hide,” she said of the pressure to create skincare products that actually perform.
Rumours of a skincare line began circulating last year following a trademark filing for “Fenty Skin” which included “medicated and non-medicated skincare, soap, body care and personal care products and related accessories such as kits, tools and applicators.”
It’s no secret that Rihanna is incredibly hands-on when it comes to her brands, especially Fenty Beauty. Born in 2017, the beauty brand has since taken off and was responsible for ushering in a new era of inclusive beauty. This, Rihanna says, was unexpected. “I’m shocked by people saying, ‘Oh my god, what made you think of making makeup for black girls?’ I’m like, ‘What? You thought this was like, a marketing strategy? Like I’m a genius?’ It’s shocking most of the time. Then it turns into disappointment that this is groundbreaking right now. In my mind, this was just normal.”
She also confesses that everything you see on the Fenty Beauty site and products comes from her. “I write all the copy for the websites, the product descriptions, product names, the colour names… I do have a huge team but I just don’t necessarily think their tone is mine. I’d feel like a fraud selling something that I can’t stand by.”
There was no mention of an official launch date for Fenty Skincare but we suspect this new launch would be very well received by Fenty fans right now. Well, that and/or an album. Over to you RiRi.